Blog / 4 posts found

Local Citations and How They Impact Your Online Visibility

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Usually when you hear that you have received a “citation” it is a bad thing, but in the online marketing world, the opposite is true. If you own a business and you have heard of or read about citations, you may have been confused about exactly what they are. In simple terms, a citation in the online world refers to any time your company information is listed on a website. These include listings such as local directories, such as Yelp.com, YellowPages.com, and SuperPages.com. Also, citations can be found on other types of websites such as local blogs, news website, employment […]

Why Online Marketing is a Solid Investment Today

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Online marketing, also known as “eMarketing, Digital Marketing, Internet Marketing,” as well as other terms translates into “advertising online or on the web.” There’s no disputing that it is a valuable tool when it comes to bringing business owners and consumers together. However, as a business owner, you may be wondering if it is truly worth the investment. Online Marketing is Effective The sole purpose of successful online marketing is to utilize a campaign strategy at the lowest possible cost and risk investment, while maximizing sales potential and profit. However, just having a website does not work anymore. Whether your […]

3 Tips to Grow Your Social Media Followers

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If you run a small business, you probably already know how vital social media can be in increasing your bottom line.  Getting started on social media, however, can seem daunting because there are so many options and ways to gain followers. We have gathered a few tips to help you build a loyal social media audience. Use Keywords No matter what social media site, whether Google+, Twitter, Facebook, or Tumblr, using keywords is vital to increase your followers. For most of these sites hash tags work best, especially if you have your social media accounts connected with one another. This […]

Google to Use Close Variant Matching for all AdWords Accounts

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Last month, Google had announced that starting the end of September they will start removing the option to exclude close match variants across all AdWords accounts. The close match variant setting allows Google to match your phrase and exact match keywords to search queries that include plurals, misspellings and other close variants of your keywords. For example someone bidding on “red shoe” could show up for any of the following: red shoes, red shoe, red shoelace. Currently, you have to opportunity to not include close variants. Since we begin with a solid negative keyword strategy and continuously add negative keywords, […]
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