December 2014 / 1 posts found

Google to Use Close Variant Matching for all AdWords Accounts

in Blog
Last month, Google had announced that starting the end of September they will start removing the option to exclude close match variants across all AdWords accounts. The close match variant setting allows Google to match your phrase and exact match keywords to search queries that include plurals, misspellings and other close variants of your keywords. For example someone bidding on “red shoe” could show up for any of the following: red shoes, red shoe, red shoelace. Currently, you have to opportunity to not include close variants. Since we begin with a solid negative keyword strategy and continuously add negative keywords, […]
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